This website/mobile application (Platform) is operated by AmbeCine House Private Limited (“AmbeCine”, “Company”), and all rights related to the Platform vest in AmbeCine. These Guidelines deal with the reporting, investigation, and resolution of any complaint or grievance against any advertisement, article, news, user-generated content, or any other content displayed or broadcasted on the mobile application titled AmbeCine or website ambecine.com (“Apps” or “Website”) except VOD content ( such as Movies, Web-series, Music Videos) owned or Licensed by the company. All the policies and guidelines addressed here in ‘Takedown Policy’ is only applicable to the Content published on the Community section of the app and website
These Guidelines also provide instructions regarding the filing of the complaint form available here. These Guidelines are provided to help the person filing the complaint (“you”) understand how to file a complaint against any content or advertisement displayed on the Platform, how your complaint will be dealt with by AmbeCine, and the legal requirements related to the content and advertisement displayed on the Platform. For the purpose of these Guidelines, any reference to AmbeCine includes its subsidiaries, parent entities, and sister concerns.
If you are unable to fill the form available at the specific video, you may send an email with all the necessary information to email@example.com, with the subject “Takedown Request”. You may also send complaints/notices by post with all the necessary information to the following address:
Address: Ambe Cine House Pvt Ltd, A 144, Sector-63, NOIDA, Uttar Pradesh, India. 201305
Grievance Mechanism :
For a complaint or any other issue faced by a user may be submitted through email at the below address. The complaint should provide:
In accordance with Information Technology Act 2000 and rules made there under, the contact details of the Grievance Mechanism is as under :
Contact Person: Mr. M C Lakhera
Any and all complaints launched by you, either via complaint form, email or post, are investigated and dealt with in accordance with these Guidelines. Any legal notice or any other legal action initiated against AmbeCine or against any content displayed/broadcast on the Platform is not subject to any terms of these Guidelines.
For the purpose of these Guidelines, ‘content’ or ‘article’ shall mean any and all articles, news, videos, images, user-generated content, sponsored content or any other content displayed, broadcast or communicated to public on the Platform or any part thereof.
For the purpose of these Guidelines, ‘advertisement’ shall mean any endorsement, advertisement or promotional material displayed or broadcast on the Platform or any part thereof.
AmbeCine reserves the right to amend these Guidelines at any time at its own discretion and hence, you are requested to read these Guidelines very carefully each time before filing/sending any complaint against any content or advertisement to AmbeCine.
Who can file a complaint?
Any person/entity who is aggrieved by the content or advertisement published on the Platform may file a complaint against such content or advertisement. The legal heir, agent or attorney of the aggrieved person/entity may also file a complaint against such content or article. If the complaint does not fall under the ambit of a crime, then an unrelated person/entity, who has no interest in or is not aggrieved by the content or the advertisement cannot file a valid complaint against the content or the advertisement.
If you are an agent or attorney of the aggrieved party, then you are required to submit documentary proof, establishing your right to file a complaint on behalf of the aggrieved party.
What information needs to be provided in the complaint?
If you are filing a complaint against content, you are required to provide the following information:
What does the ‘nature of the complaint’ mean and why it is relevant?
Information regarding the ‘Nature of the complaint’ helps AmbeCine categorize the complaint based on the legal provisions governing the subject matter of the complaint. Based on your grievance against any content or advertisement published on the Platform, AmbeCine has provided various options which might specify nature of the complaint. Following is the brief description of each of the category provided in the form:
Copyright infringement: Any content/advertisement violates copyright, performer’s rights or publicity rights of the aggrieved party. This includes display of content created/owned by the aggrieved party without its permission.
Trademark infringement: Any content/advertisement violates aggrieved party’s trademark rights or illegally uses/displays any word, logo or any other representation which is protected under trademark laws.
Invasion of Privacy: Any content/advertisement contains any information, image, text or any other content which is private or otherwise violates privacy rights of any third party.
Defamation: Any content/advertisement contains any information which is false and 1) harms the reputation or public image of the aggrieved party or 2) otherwise has an ad AmbeCine effect on how the aggrieved party is perceived by people in general.
False/misleading: Any content/advertisement is false or incomplete and misleads people into believing something incorrect, or wrongfully changes the perspective of people about an entity, event or thing.
Obscene/scandalous content: Any content/advertisement contains any image, text, video, audio or any other representation is repulsive, offensive to modesty, indecent, lewd or immoral and is likely to deprave or corrupt the mind of the viewer.
Content hurts religious sentiment or incites violence: Any article/advertisement contains any image, text or any other content hurts religious beliefs or sentiments of aggrieved party or directly incites or induces violent behaviour among people. Content/advertisement containing hate speech, content inciting rebellion against the government or any religion or religious organisation can also be reported under this category.
Apart from all these categories, there is an open category, by the title “Otherwise illegal”, provided in the complaint form. If the issue raised in the complaint does not fit under any of the above mentioned categories then you may select this as the nature of the complaint and can separately specify the issue raised in brief.
You can select only one of the categories. If the grievance falls under more than one of the above mentioned categories then you may raise a separate complaint for each category of the grievance and provide specific description of the facts and grievance, along with all the necessary documents required for proving the grievance. If you raise more than one complaint against a single content/advertisement, you are required to mention the complaint ID of all your previous complaints in all subsequent complaints regarding the same content, in order to enable effective handling of the grievance.
How to find the publisher of the Article?
Publisher of the article is provided on the platform along with the article itself. You may find the publisher of the article at the start of the article title on mobile Apps, websites.
How to find the link to the Article?
If you are viewing the article on AmbeCine mobile application, then click on “Share” option and copy the link provided when you share the article. If you are viewing the article on ambecine.com then the complete link of the webpage containing the article is the link to the article.
What documentary evidence is required along with the complaint?
Depending on the nature of the complaint and grievance, documentary proof may vary. Following are some illustrations of the documentary proof which may be relevant for different nature of the complaint:
Copyright infringement: Proof of rights of the aggrieved party and proof of infringement.
Trademark infringement: Trademark registration certificate, proof of infringement.
Untrue or misleading article: proof that the article is untrue or misleading, copy of the true statement and proof of how you or your principal/client is aggrieved by the publication.
Violation of Privacy: proof that the content of the article or the advertisement is private or otherwise violates privacy rights.
Defamatory article: proof establishing that the article is untrue and proof of how you or your principal/client is aggrieved by the publication.
If you are the agent or attorney of the aggrieved party, then you are required to attach a power of attorney or authorisation letter, establishing your right to file a complaint on behalf of the aggrieved party, along with the complaint.
What happens if the information provided in the complaint is incomplete or untrue?
Being a law-abiding entity, AmbeCine considers and investigates each complaint filed against any content or advertisement published on the Platform. Although AmbeCine also conducts an internal investigation if required, its primary source of information while dealing with any grievance is the information provided in the complaint. Based on the information provided in the complaint, AmbeCine determines the nature of the complaint, the rights/laws violated by the content/advertisement in question, the parties involved in the matter and other relevant information required for addressing the issue raised in the compliant.
How can AmbeCine help in addressing the grievance?
Being a mere technology provider and an intermediary under Information Technology Act, 2000, AmbeCine is obligated to take down the content or advertisement from the Platform, if 1) it receives a complaint, along with all the necessary documents, prima facie and clearly establishing that the content or advertisement on the Platform is violating the rights of any third party or 2) it receives an order directing takedown from the appropriate authority under law.
In accordance with the law, AmbeCine may also provide you with details of the publisher of the content which might help you communicate with the publisher directly and settle your grievance.
AmbeCine’s process of investigating and addressing the complaints against any article or advertisement is in accordance with Information Technology Act, 2000, Information Technology (Intermediary Guidelines) Rules, 2011 and all other laws in force in India. Nothing under any law imposes an obligation on AmbeCine to investigate the matter beyond what is provided in the complaint and any investigation conducted or action taken by AmbeCine, is at its sole discretion, and AmbeCine is not required to communicate the same to you or to any other party.
Is AmbeCine responsible for publication of content or advertisement on its Platform?
No, AmbeCine is merely an intermediary, which provides a platform to various third-party content providers for publication of their content to end users, including you. AmbeCine is not at all involved in authoring or publishing any content or advertisement on the Platform.
According to Section 79 of Information Technology Act, 2000, AmbeCine is not responsible for any content or any part thereof published on the Platform. AmbeCine’s liability toward any content published on the Platform is limited to taking down the content from the Platform if 1) it receives a complaint, along with all the necessary proof, prima facie and clearly establishing that the content is violating rights of third party or 2) it receives an order of takedown from the appropriate authority under law.
As AmbeCine is not involved in authoring or publishing any content on the Platform, it is not obligated to pay any damages or costs to any aggrieved party for any content or part thereof violating their rights. Being an intermediary, AmbeCine is not subject to any civil suit for violation of any rights by any content or part thereof infringing rights of any third party.
How does AmbeCine ensure the legality of the content and advertisements on the Platform?
As explained above, AmbeCine is merely an intermediary which provides a platform to various third-parties to display their content. AmbeCine has agreements with these third-party content providers who upload the content which is displayed on the Platform. In their agreements with AmbeCine, these content providers have represented that their content or any part thereof uploaded on the Platform does not violate any law or any third-party rights. More specifically, the content providers have represented the following:
Being an intermediary, AmbeCine is not required to monitor the content on its Platform. AmbeCine is only required to take action against any content/advertisement only when it receives an order from the appropriate authority or a complete complaint establishing a prima facie case. However, AmbeCine reserves the right to take down any content if it determines, at its sole discretion, that such content violates any law or the terms of its platform.
How does AmbeCine deal with the complaint filed against any content or advertisement?
AmbeCine has competent legal and publisher management teams which deal with all the complaints filed against any content or advertisement published on the Platform. These teams investigate the matter on both factual and legal grounds based on their internal research and the content and evidence provided by you. If required, the complaint and all other necessary documents are sent to the publisher of the content in question to determine the necessary action. Based in the content of the complaint, evidence provided, internal research, legal provisions and response from the publisher, these teams evaluate the complaint and grievance, and decide which remedies can be provided to you or the aggrieved party.
Does AmbeCine provide the details of the steps undertaken by it while dealing with the complaint?
The complaint goes through a complicated incrustation process, which is strictly confidential in nature. Unless required by law or appropriate judicial/quasi-judicial authority, AmbeCine may not disclose the steps undertaken by AmbeCine while dealing with a particular complaint.
Is AmbeCine obligated to respond to all the complaints filed?
AmbeCine considers all the complaints filed against any/all the content or advertisements published on the Platform based on various facts, including, but not limited to, information provided in the complaint, nature of the complaint, documentary proofs provided, legal validity of the complaint and grievance in the complaint. Based on these factors, AmbeCine may or may not send a response to you or take any action based on the complaint. AmbeCine is not obligated to respond to or take action based on every complaint filed against the content or advertisement published on the Platform.
What happens if you file a false or frivolous complaint?
If you provide false information in the complaint, then AmbeCine will be unable to gather all the necessary information or address your complaint. If you try to mislead AmbeCine by providing false or misleading information in the complaint, AmbeCine may take strict legal action against you in order to safeguard its legal rights and integrity of the Platform. Please note that you may be liable for damages (including costs and attorneys’ fees) if you file false and frivolous complaints, as AmbeCine expends considerable resources in reviewing complaints.
What steps can you take if the complaint is not addressed to your satisfaction by AmbeCine?
AmbeCine has limited power while dealing with the content or advertisement published on the Platform. If the steps taken by AmbeCine do not address your concerns to your satisfaction, then you may directly deal with the publisher of the content or file another complaint with AmbeCine, properly and more clearly stating the facts and grievance, along with all the documentary proof required to establish the content of your complaint and justify the remedies you have sought.
Are these Guidelines binding on you?
These guidelines have been created to help you file a complaint with AmbeCine against any content or advertisement published on the Platform. These Guidelines elaborate on the legal provisions dealing with or relevant to the complaint filed. Nothing mentioned in these Guidelines falls outside the scope of the law and hence, irrespective of whether these Guidelines are binding, you will be bound by the relevant legal provisions.
What action can AmbeCine take against content regarding which you have filed a complaint?
As an intermediary, AmbeCine cannot edit or alter the content or any part thereof on its own or pursuant to a complaint received by it. AmbeCine may replace content with altered content provided by the publisher, on the instruction of the publisher. However, AmbeCine is permitted to take down the content entirely, in certain situations.
Last Updated: 28/Aug/2022